Change of Working and Living Conditions in the Multimedia Sector from the Perspective of Gender Research

  • Project team:

    Krings, Bettina-Johanna

  • Funding:

    Bundesministerium für Bildung und Forschung

  • Start date:


  • End date:


  • Project partners:

    Sozialministerium Baden-Württemberg (Baden-Württemberg Ministry of Social Affairs)

  • Research group:

    Innovation processes and impacts of technology

Project description

Even in the 1980s, the potential of information and communication technologies (ICTs) was considered decisive for the modernisation of working structures. In this context, the term “flexibilisation of work” was introduced as a central category to describe these processes. This term was used especially to discuss the temporal and spatial independence of workplace, employer, and firmly established working patterns. Various working models emerged which were partly put into practice with the objective of safeguarding employment. In the 1990s, the introduction of technology-based options for the communication and transmission of text, charts, images, sound and computer data gave fresh impetus to this discussion. Visions of new working concepts emerged which held out the prospect of a far-reaching abolition of working structures with fixed workplaces and working hours. The decentralisation of employees’ activities in particular was supposed to lead to the development of increasingly mobile forms of work putting an end to the strict separation of work and private life. These visions were expected to offer promising prospects in particular for women with regard to the problem of compatibility of career and family roles.

Whether and how these expectations have been realised are the central issues of the above-mentioned project which is financed by the promotion programme “Frauenforschung” (Women’s research) of the Baden-Württemberg Ministry of Social Affairs.

In the theoretical preparation of the project the modernisation of working structures is discussed as a development leading to the interconnection of working life and life environment. Therefore, the central theoretical hypotheses of the examination consistently link everyday activities with occupational structures and examine to what extent new forms of work enhance the options of individual life planning or whether they, instead, restrict them. Here, it becomes obvious that this question is of particular relevance for women. The theoretical hypotheses are based on 20 open interviews, carried out in the area of Stuttgart, and will be evaluated in the next working steps.


Journal Articles
Krings, B. J.
Informatisation as the guiding concept of changing working and living conditions
2004. Workshop ’Blurring Boundaries in Work and (new) Gender Arrangements’, Hamburg, December 6, 2004 
Krings, B. J.
Alter Wein in neuen Schläuchen? Erwerbstätigkeit von Frauen in informatisierten Bereichen
2004. Chancen von Frauen in Technikberufen, Tagung, Stuttgart, 5.November 2004 
Book Chapters
Krings, B. J.
Individualisierung der Arbeit: Neue Arbeitsstrukturen in der Informationsgesellschaft
2003. Wirtschaftsethische Fragen der E-Economy. Hrsg.: P. Fischer, 256–272, Physica Verl 
Krings, B. J.
Informationsgestützte Erwerbsarbeit als Leitidee der Lebensführung
2003. Internat.Conf.’Real Work in a Virtual World - the Human Impact of Organisational Transformation in a Digital Global Economy’, Wien, A, May 12-13, 2003 
Journal Articles
Krings, B. J.
Individualisierung der Arbeit. Neue Arbeitskonzepte in der Informationsgesellschaft
2001. Tagung: Wirtschaftsethische Fragen der E-Economy, Ausschuss Wirtschaftsethik der allgemeinen Gesellschaft für Philosophie in Deutschland (2001), Stuttgart, Germany, November 15–16, 2001 
Krings, B.-J.
Vagabundierendes Denken - Frauenforschung im Spannungsfeld von Wissenschaft und Gesellschaft
2001. Forschungszentrum Karlsruhe (2001), Karlsruhe, Germany, November 12, 2001 
Krings, B.-J.
Perspektiven weiblicher Erwerbstätigkeit
2001. Veranstaltung des Verbandes “BusinessProfessional Women” (2001), Weil am Rhein, Germany, May 18, 2001 


Dr. Bettina-Johanna Krings
Karlsruhe Institute of Technology (KIT)
Institute for Technology Assessment and Systems Analysis (ITAS)
P.O. Box 3640
76021 Karlsruhe

Tel.: +49 721 608-26347