Integrated urban e-ticketing for public transport and tourist sites

Project description

The project deals with the development of integrated ticketing systems for public transport and tourist sites in cities. The overall idea of integrated ticketing is to combine several modes of transport (e.g. tram, bus, car-, and bike-sharing) and other interesting fields of application (e.g. leisure offers and tourist attractions) on a single ticket. That way, integrated ticketing schemes aim at facilitating the combination of transport modes and the transfer for its users.

Ticket issuers hope to receive a deeper insight into their customers’ habits and preferences. High accessibility and information are also key determinants that affect touristic and leisure sites’ attractiveness. Modern multi-application smart cards are able to incorporate different fields of application (e.g. leisure and touristic schemes) and the most successful schemes in Asia are already using such special features. While technologies are already available and ready to meet multi-function requirements, e-ticketing has not yet been implemented on a transnational scale in Europe. A prerequisite for implementation is that a number of stakeholders, such as public transport operators and authorities, financial service providers, mobile phone providers, standards bodies, and the tourism industry are working together to combine their products on a single card. One of the main barriers for the functioning are, rather than technological aspects, the difficulties in agreeing on the same standards. Obviously, there is a need for organizational, management, and governmental changes to make such systems come true on a wider scale.

The project will comprise a review of existing systems of urban transport ticketing assessing their level of integration into tourist sites and into urban transport system and will analyze possible impacts of this integration. The analysis carried out will lead to the elaboration of targeted recommendations for EU policy-makers and for local authorities to support the development of an integrated ticketing system and to address possible questions about data privacy protection.


Gudmundsson, H.; Schippl, J.; Anderton, K.; Leiren, M. D.; Soerensen, C. H.; Brand, R.
A covenant of halflings? Developing a roadmap for the European urban transport goal
2015. Climate Change Targets and Urban Transport Policy, Valletta, Malta, April 13-14, 2015 
Puhe, M.
Integrated urban e-ticketing - stakeholder roles and the user’s point of view
2013. 2nd Meeting of Stakeholders on “European passenger transport informationbooking interface across transport modes” (2013), Brussels, Belgium, October 15, 2013 
Puhe, M.
Integrated urban e-ticketing - Drivers and barriers for implementation
2013. STOA Panel Meeting, Strasbourg, F, October 10, 2013 
Puhe, M.
Von Erwartungen und Nutzen integrierter Ticketsysteme
2013. 4. PEGASUS Jahrestagung, Frankfurt, 11.-12. Oktober 2013 
Puhe, M.
Integrated urban e-ticketing - Drivers and barriers for implementation
2013. STOA Workshop ’Integrated e-ticketing for public transport and touristic sites’, Bruxelles, October 16, 2013 
Puhe, M.
Will integrated ticketing meet its expectations?
2013. Technology Assessment and Policy Areas of Great Transitions, Praha, CZ, March 13-15, 2013 


Dr. Maike Puhe
Karlsruhe Institute of Technology (KIT)
Institute for Technology Assessment and Systems Analysis (ITAS)
P.O. Box 3640
76021 Karlsruhe

Tel.: +49 721 608-26487