New project: "Integrated urban e-ticketing for public transport and tourist sites" [13.06.2013]
The project deals with the development of integrated ticketing systems for public transport and tourist sites in cities. The overall idea of integrated ticketing is to combine several modes of transport (e.g. tram, bus, car- and bike-sharing) and other interesting fields of application (e.g. leisure and tourist attractions) on a single ticket. That way integrated ticketing schemes aim at facilitating the combination of transport modes and the transfer between them. Touristic features aim to increase tourists’ experiences by facilitating access to certain touristic attractions. Ticket issuers hope to receive a deeper insight into their customers’ habits and preferences. Modern multi-application smart cards are able to incorporate different fields of application (e.g. leisure and tourists schemes).
While technologies are already available and ready to meet multi-function requirements; e-ticketing has not yet been implemented on a transnational scale in Europe. A prerequisite for implementation is that a number of stakeholders, such as public transport operators and authorities, financial service providers, mobile phone providers, and the tourism industry are working together to combine their products on a single card. End users are particularly important as they are the ones adapting or neglecting the technology. The project will focus on the roles of the different actors and their perceived benefits.
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